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June 9, 2021

If you want to expand your social marketing efforts, it’s important to understand the demographics of each platform.

That’s why we’ve compiled 20 #Pinterest #stats and facts that all #marketers need to know in 2021.

1. Pinterest has now 500 million monthly active users.

2. 85% of Pinners use the mobile app

3. +80% of users live outside the U.S.

4. +250 billion Pins have been saved by users

5. 60% of Pinterest users are women

6. Pinterest is growing in younger generations

7. U.S. Millennials love Pinterest

8. 80% of U.S. moms are on Pinterest

9. 35% more Pinterest boards were created last year

10. 50% of U.S. Pinners frequently #shop on Pinterest

11. The number of users #shopping on Pinterest grew 50% in the first half of 2020

12. 89% of users are on Pinterest for #purchase #inspiration

13. More than 25% of time spent on Pinterest is spent shopping

14. 85% of users have bought something based on #Pins they see from #brands

15. Pinners spend 80% more in retail than non-pinners

16. 2 out of 3 users say they go to Pinterest to find new ideas, products or services they can trust

17. 98% of users have tried something they’ve seen on Pinterest

18. 97% of searches on Pinterest aren’t brand related

19. Search trends include “cottagecore fashion,” “kitchen storage solutions,” and “fun couple activities”

20. Pinterest generated nearly $1.4 billion in #advertising in 2020